Overview

WFX (World Fashion Exchange) is a cloud-based software platform that helps fashion brands and manufacturers streamline product development, sourcing, and production processes. As part of their marketing revamp, they required a clean, modern, and fully responsive website — and my task was to convert their Figma designs into pixel-perfect HTML/CSS/JavaScript code while maintaining the design integrity and delivering exceptional performance.

This project required attention to both visual aesthetics and functional responsiveness, ensuring the site worked seamlessly across all screen sizes, browsers, and user interaction points.

Project Goals

• Convert provided Figma designs into high-quality HTML/CSS code

• Implement modern and responsive layouts for desktop, tablet, and mobile

• Maintain pixel-perfect design accuracy

• Ensure high performance with optimized assets and code

• Integrate interactive elements, such as forms, testimonials, and blog previews

• Provide a clean codebase that could be easily handed over to the backend development team

Outcome & Value Delivered

The result was a lightweight, modern, and responsive front-end that closely matched the original Figma designs. The site not only met WFX’s design goals, but also provided a scalable and clean codebase for future backend integrations or CMS development.

WFX’s marketing team could now:

• Present their brand with credibility and polish

• Use the site as a conversion tool for demo requests

• Build trust through client testimonials and case studies

• Educate their audience with blog content and PLM resources

Client Feedback

“Usama delivered an excellent front-end conversion from Figma to HTML. The design looks great on all devices, loads fast, and is exactly how we envisioned it. We’re excited to build on top of this foundation.”