Overview

Unexpectifly is a next-generation travel website offering a unique blend of surprise travel experiences and AI-assisted personalized trip planning. Whether users want to create their own itinerary, get expert help, or let the platform surprise them within their budget, Unexpectifly brings adventure, convenience, and discovery together on one intuitive platform.

The Challenges

• Designing a platform that supports both surprise and custom-planned travel in a single interface.

• Making AI-driven trip suggestions feel personal, reliable, and exciting.

• Helping users feel comfortable with booking a "surprise" trip while maintaining transparency and trust.

• Ensuring smooth navigation for a process that involves dynamic inputs like budget, preferences, and destinations.

The Solutions

• Created a clean, engaging interface that walks users through multiple travel modes: Surprise Me, Personalized Planning, and DIY Trips.

• Integrated a conversational AI bot to assist users in building their trips based on budget, interests, and travel style.

• Designed visual cues and storytelling elements to make the idea of surprise travel exciting yet reassuring.

• Simplified the booking journey with step-by-step flow and contextual help to reduce hesitation and decision fatigue.