Overview

Inflatables is a research-focused website dedicated to the study and documentation of inflatable structures and technologies. The original site was outdated in terms of both design and functionality, making it hard for users to engage with or trust the information provided. The client approached us for a full website upgrade, both visually and structurally.

The Challenge

• The old design lacked modern aesthetics and responsiveness

• Content was poorly structured and difficult to navigate

• Needed improved readability, content hierarchy, and mobile compatibility

• Preserve research data while making it easier to access and digest

The Solution

We modernized the entire website with a clean, content-first layout and enhanced user experience. Key updates included:

UX Improvements

• Organized research data into clear sections with a consistent layout

• Added intuitive navigation and search/filter capabilities

• Enhanced typography for better readability

Design Refresh

• A fresh, minimal design that respects the academic nature of the content

• Responsive across devices for wider accessibility

• Use of soft color palettes and whitespace to improve focus

Technical Enhancements

• Migrated outdated codebase to a cleaner, faster framework

• Optimized images, assets, and loading speed

• Improved content management to make future updates easier for the client

Results

• Dramatically improved user experience and engagement metrics

• Content is now easy to browse and access across all devices

• The client received positive feedback from both users and collaborators

• Modern look and better structure elevated credibility and authority

Client Feedback

"The new version completely changed the way people interact with our research. It’s now professional, clean, and user-friendly."